AI Insights · Timothy · April 2022
Top 5 Social Apps on Android in Nigeria: Q1 2022 Performance
Explore the performance of the top 5 social apps on Android in Nigeria during Q1 2022, with insights on downloads, revenue, and active users.
The first quarter of 2022 saw notable activity among the top social apps on the Android platform in Nigeria. Here, we break down the performance of the top 5 apps, highlighting their trends in weekly downloads, revenue, and active users.
TikTok experienced a significant surge in weekly revenue, which peaked at approximately $12.8K in the week of January 31. Weekly downloads saw a high of approximately 340K in the last week of December but declined to around 85K by the end of March. The app maintained a robust active user base, starting from 1.18M and growing steadily to reach 1.26M by the end of the quarter.
Bigo Live - Live Streaming App saw its weekly revenue fluctuate, peaking at $5.5K in the week of January 10 before gradually decreasing to around $2.1K by the end of March. Downloads remained relatively stable, averaging around 14K to 19K per week. Active users ranged from 140K to 148K, showing minor fluctuations throughout the quarter.
Unlimited Texting, Calling App displayed steady weekly revenue, peaking at about $3.1K in the week of February 28. The app's downloads showed some variation, reaching a high of approximately 4.3K in mid-January and maintaining around 3K to 4K for the rest of the quarter. Active user numbers grew from around 18K to 22K, reflecting a consistent user engagement.
Membersgram: Member + View demonstrated fluctuating weekly revenue, with a peak of approximately $2.1K in the week of January 31. Downloads were relatively low, with a peak of around 1.1K in late January and early March. Active users showed a gradual increase from about 2.2K at the start of the quarter to 2.6K by the end of March.
Text Me: Second Phone Number had a stable weekly revenue trend, peaking at around $1.8K at the end of January. Downloads saw a peak of approximately 16.6K in mid-January but gradually declined to around 9.6K by the end of March. Active user numbers decreased from around 84.5K at the start of the quarter to about 73.8K by the end of March.
For more detailed insights and data, visit Sensor Tower.
